Content Pros Podcast

CONEX S11: How to Be Helpful and Trustworthy in Voice Search

Informações:

Sinopsis

Tom Webster, VP of Strategy and Marketing at Edison Research, joins the Content Experience Show to discuss the rising popularity of smart speakers and how to succeed as a brand in voice search.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How smart speakers have changed behavior and media consumption How smart speakers became one of the fastest growing trends in consumer technology How the marketing landscape has changed with the rise of voice search capabilities Why a strong brand off device means a strong brand on device with smart speakers   Resources Get the free Content Experience Report here. Learn more about Convince & Convert here. Downlowad the free Smart Audio Report from NPR here.   Visit contentexperienceshow.com for more insights from your favorite content marketers.