Content Pros Podcast

Robert Rose, self-described Chief Troublemaker at The Content Advisory, joins the Content Experience Show to discuss the importance of a documented content strategy and why you must invest in the long term.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why a documented content strategy is crucial Why content marketing is a long term investment Why the content experience should come before format in the content strategy How to determine whether or not various marketing efforts should continue How Netflix and YouTube have affected the world of video content   Resources Get the free Content Experience Report here. Learn more about Convince & Convert here.   Visit contentexperienceshow.com for more insights from your favorite content marketers.