Content Pros Podcast

Chris Lynch, Chief Marketing Officer at Cision, joins the Content Experience Show to discuss the evolution of earned media in the social media landscape.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How Cision manages content during acquisitions Why the lines are blurring between earned media and paid media Who should be responsible for maintaining a consistent voice with earned media Why Cision is hiring a VP of Earned Media Management When you should launch a press release   Resources Get the free Content Experience Report here. Learn more about Convince & Convert here.   Visit contentexperienceshow.com for more insights from your favorite content marketers.