Content Pros Podcast

Jessica Cross, Manager of Demand Generation at RollWorks, a division of AdRoll Group, joins the Content Experience Show to discuss taking content beyond top of funnel to direct the entire customer journey.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How lead times differ between B2B and B2C Why content is much more than just top of funnel marketing How to address your customer’s major questions through your content Who should be in charge of content ideation   Resources Uberflip Instagram for Tourism Marketing AdRoll Group   Visit contentexperienceshow.com for more insights from your favorite content marketers.