Content Pros Podcast

Paige Gerber, Director of Content Experience at Uberflip, joins the Content Experience Show to discuss measuring ROI on the content experience.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why content experience is far more than a buzzword How to measure ROI on the content experience Why good content should be utilized in multiple areas How to use a call to action to enhance the customer journey How AI can help personalize the customer journey   Resources TechSmith Conex 2018 The Content Experience Report   Visit contentexperienceshow.com for more insights from your favorite content marketers.