Content Pros Podcast

Michelle Cirocco, Head of Global Marketing at Televerde, joins the Content Experience Show to discuss ABM strategy and transitioning to account-based selling.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why everyone is ultimately responsible for sales Why sales and marketing have to work collaboratively How content plays a crucial role in a successful account based marketing strategy How to create “snackable content” How to transition from account based marketing to account based selling   Resources ICUC Conex 2018 Televerde   Visit contentexperienceshow.com for more insights from your favorite content marketers.