Content Pros Podcast

Chris Moody, Head of Global Content Marketing at Cheetah Digital, joins the Content Experience Show to discuss balancing lead gen with brand building in the content department.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to set up a content department in an already established business How to balance brand building and lead gen within the content department Why branding and demand gen must work hand in hand   Resources ICUC Conex 2018 Cheetah Digital   Visit ContentProsPodcast.com for more insights from your favorite content marketers.