Content Pros Podcast

Tony Holbrook, Executive Director - Global Marketing & Commerce Development at Ingram Micro Commerce & Lifecycle Services, joins the Content Experience Show to discuss effective methods of outreach and strategies for converting prospective customers.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why cold calling is not the most effective method of outreach How to effectively connect with prospective clients How to strategically use customer stories and industry data How to focus on relationship building rather than lead source   Resources Intercom   Visit ContentProsPodcast.com for more insights from your favorite content marketers.