Content Pros Podcast

Chris Dayley, VP of Testing & Site Optimization at Disruptive Advertising, joins the Content Experience Show to discuss testing for the right data to know what your audience really wants.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why focusing on traffic and “top of funnel” metrics is not the most beneficial How to find more meaningful data when your audience visits your website How to test your audience’s response to different types of content How to more effectively approach persona creation   Resources Fabl Disruptive Advertising Social Media Examiner   Visit ContentProsPodcast.com for more insights from your favorite content marketers.