Content Pros Podcast

Phil Renaud, VP of Engineering at Affinio, joins the Content Experience Show to help us find the most meaningful data through unlikely audience insights.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to find relevant audience insights Why data can teach you more about your customers than the customers themselves How the film industry uses data to determine who will should star in a particular movie or show Why demographics no longer matter for audience segmentation   Resources Affinio Visit ContentProsPodcast.com for more insights from your favorite content marketers.