Content Pros Podcast

Jenna Rutschman, Director of Marketing and Communications, College of Social and Behavioral Sciences at University of Arizona, joins the Content Experience Show to discuss audience segmentation in higher education.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode Why audience segmentation is important when marketing to a wide range of demographics How the University of Arizona optimizes email for communicating with students How marketing with higher education can differ from other “worlds” of marketing   Resources Jenna on Twitter. University of Arizona   Visit ContentProsPodcast.com for more insights from your favorite content marketers.