Content Pros Podcast

Lisa Kenney, Sr. Demand Generation Marketing Manager at Blackbaud, joins the Content Pros Podcast to discuss audience analysis and segmentation.   Special thanks to our sponsors: Vidyard Uberflip Convince & Convert: Four Ways to Fix Your Broken Content Marketing   In This Episode How to implement deeper segmentation How to better use data to improve segmentation How to balance creating content for a specific audience and being flexible enough to repurpose it Ways to more efficiently organize content data   Resources Blackbaud All Access Pass Lisa’s Tech Stack: Uberflip, Brightfunnel, Salesforce, Marketo SnapApp   Visit ContentProsPodcast.com for more insights from your favorite content marketers.