Content Pros Podcast

Jason Schemmel, Social Media Manager at HarperCollins Christian Publishing, joins the Content Pros Podcast to talk about building and engaging with a healthy, active community.In This EpisodeHow identifying your target audience can guide which social media your business should focus onWhy you should use social media as a funnel to catch a wider audience that leads back to your productHow repeatable campaigns can help your brand stand out and keep your audience engagedThe importance of empathizing with your audience when creating targeted adsResourcesJason Schemmel on TwitterHarperCollins Christian Publishing on Facebook, Twitter.GSD Chat Visit ContentProsPodcast.com for more insights from your favorite content marketers.