Content Pros Podcast

Salma Jafri, Video Content Strategist and Owner of Salma Jafri Media, joins the Content Pros Podcast to discuss why and how she starts her entire content strategy with video first.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeWhy a video first content strategy means building your entire content strategy out from and around videoHow focusing on help, hero, and hub content leads to a stellar content strategy modelWhy upcycling content means starting with the richest format and letting content spin-off from thereThe false content myth of "One Video to Rule Them All"ResourcesSalma Jafri on Twitter: @salmajafriSalma Jafri Media on Facebook, YouTube, Instagram, Pinterest, and LinkedInBe The MediaVisit ContentProsPodcast.com for more insights from your favorite content marketers.