Content Pros Podcast

Robert Rose, Chief Strategy Officer for the Content Marketing Institute, joins the Content Pros Podcast to discuss why he thinks it's time to kill marketing and start fresh with content that stands apart from sales.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeWhy being a leader in your field means creating content that stands apart from sales as its own business assetHow the campaign approach to content leads to diluted and unoriginal materialWhy content marketing doesn't mean the same thing as advertisingHow a well-thought out strategic plan for content marketing leads to the content team being pro-active partners instead of reactive machinesResourcesRobert Rose on Twitter: @Robert_RoseContent Marketing InstituteKilling Marketing: How Innovative Businesses Are Turning Marketing Cost into ProfitBabyCenterEverybody WritesContent Inc.Growth Hacker MarketingVisit ContentProsPodcast.com for more insights from your favorite conte