Content Pros Podcast

Melanie Deziel, Branded Content Consultant and Speaker for Mdeziel Media, joins the Content Pros Podcast to share how native advertising is the most underrated form of content marketing. Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeHow outbound content leads to new customers in unlikely placesWhy becoming a customer's natural choice means answering questions about your role and the emotions associated with itHow approaching placement without a story pre-written leads to better, more engaging contentWhy finding the best placement means looking at your alignment, sources, and formatResourcesMelanie Deziel on Twitter: @mdezielThe Overlap League Women Inmates: Why the Male Model Doesn't WorkThe Rise of Native Ads in Digital News PublicationsVisit ContentProsPodcast.com for more insights from your favorite content marketers.