Content Pros Podcast

Delaney Turner, Director of Content Strategy for Demand Spring, joins the Content Pros Podcast to discuss why long-form documentary videos are the type of content that keeps on giving when it comes to qualified leads and long-range content planning.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content Marketing In This EpisodeHow short-form documentary-style video content leads to new revelations about your customersWhy top-of-funnel content doesn’t mean sticking to only short clips or still imagesHow humanizing your brand through long-form videos leads to highly qualified leads and a positive reframing of your brand in the eyes of potential customersWhy planning a year’s worth of content means shooting one documentaryResourcesDelaney Turner on Twitter: @DTurnerBlogsDemand SpringThe Most Awesome Game Revolutionaries: Voices from the OTT FrontineVisit ContentProsPodcast.com for more insights from your favorite content marketers.