Content Pros Podcast

CONEX S7: How Salesforce is Using AI to Find Leads You Didn’t Know Existed

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Sinopsis

Nate Skinner, VP of Product Marketing for Salesforce Pardot, joins the Content Pros Podcast to discuss the power of AI's place in all of the marketing puzzle, from the administrative operations to sales.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeHow using AI in your marketing strategy leads to streamlined business operations and effective sales teamsWhy successfully incorporating AI means keeping some of your old tools to complement the new onesHow mining for prospects with the help of AI leads to customers you didn’t even know existedWhy AI integration means alignment between sales and marketingResourcesNate Skinner on Twitter: @renniksnSalesforce PardotSalesforce Einstein How Lenovo Delivers Intentional Content Through Predictive Insights Marketing Technology Landscape Supergraphic (2017): Martech 5000BomboraWhy B2B Sales Success Requires a Holistic Account-Based StrategyVisit ContentProsPodcast.com for more in