Content Pros Podcast

Melissa Hodai, Digital Content Team Manager for Allstate, joins the Content Pros Podcast to discuss how a content strategy that focuses on long-term cultivation instead of immediate viral success has lead to conversions and industry awards.Special thanks to our sponsors:VidyardUberflipConvince & Convert: Four Ways to Fix Your Broken Content MarketingIn This EpisodeWhy cultivating a good content strategy means looking to Google and data firstHow chasing unicorn viral content leads to uninspiring and failing content over the long termWhy reviewing metrics successfully means understanding that not all metrics are equally importantHow understanding and embracing your workhorse content leads to a focused strategy with strong conversion pointsResourcesMelissa Hodai on Twitter: @melissahodaiAllstate on Twitter, Facebook, LinkedIn, YouTube, Instagram, Pinterest, and Google+The Allstate BlogAllstate Tools & Resources Will A Backyard Chicken Or Goat Affect My Home Insurance? What Is 'Full Coverage'?Vi