Content Pros Podcast

Sangram Vajre, Co-Founder and CMO of Terminus, joins the Content Pros Podcast to discuss how a focus on engagement paired with collaboration between sales and marketing can drive business forward. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story In This Episode Why successful content marketing means more than lead generation How accurately measuring engagement leads to more efficient sales team How a close and cooperative relationship between sales and marketing leads to better results for both teams Why a lack of synchronization means an opportunity to become a leader from within Resources Sangram Vajre on Twitter: @sangramvajre Terminus on Facebook, Twitter, and LinkedIn #FlipMyFunnel EverString Bombora Pardot Visit ContentProsPodcast.com for more insights from your favorite content marketers.