Content Pros Podcast

Mike Ballard, Senior Manager of Digital Marketing at Lenovo, joins the Content Pros Podcast to share how he is using predictive insights to create content with intent that engages, motivates, and closes sales. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story In This Episode Why understanding your prospects means going beyond your own digital properties How reinforcement of your core messaging can lead to prospective buyer tune-out Why getting the most out of your data means using it to trigger campaigns and craft your message How being helpful instead of pitchy leads to successfully capturing leads and moving them through the funnel Resources Mike Ballard on Twitter: @mballard5574 Lenovo on Facebook, Twitter, YouTube, Google+, Pinterest, and flickr SiriusDecisions Demand Waterfall Scott Brinker's Marketing Technology Landscape Supergraphic (2017): Martech 5000 MeritDirect Adobe Audience Manager Bambora Visit ContentProsPodcast.com for more