Content Pros Podcast

Mathew Sweezey, Principal of Marketing Insights at Salesforce, joins the Content Pros Podcast to discuss the evolution of permission in content and how it is changing the very definition of marketing.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode How one tiny change in media process can lead to a global and cultural paradigm shift Why more media means fewer autonomous decisions made by consumers How the increase in media creators has led to a fundamental change in the definition of marketing Why successful content engagement means your business giving a simple like or @ mention in the comments of user-generated content   Resources Mathew Sweezey on Twitter: @msweezey Salesforce Marketing Automation for Dummies Cluetrain Manifesto B2B Social Media Case Study: How I made $47 million from my B2B blog First Tweet   Visit ContentProsPodcast.com for more insights from your favorite content marketers.