Content Pros Podcast

Todd Berkowitz, Research Vice President at Gartner, joins the Content Pros Podcast to discuss using ABM and buyer-driven content to boost conversions, close deals, and make marketing shine.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why measuring success of ABM means revisiting your marketing metrics and your definition of success How understanding the buyer’s journey means understanding that you can’t dictate the process The customer doesn’t care about your sales funnel Why the effectiveness of marketing automation and ABM means a close look at the when/why/where of content personalization How the right ABM and content marketing leads to an empowered and enabled sales team   Resources Todd Berkowitz on Twitter: @toddberkowitz Gartner   Visit ContentProsPodcast.com for more insights from your favorite content marketers.