Content Pros Podcast

Oli Gardner, Co-Founder of Unbounce, joins the Content Pros Podcast to discuss how data, design, and content work together to convert leads and close deals. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode How a lack of cohesion and data leads to tension on the marketing team Why a winning design means validating the data first How focusing on conversion rate optimization leads to irrelevant content and decreasing conversions Why motivating content means including your product, even if you don't want it to be too sales-y   Resources Oli Gardner on Twitter: @oligardner Unbounce Fuck Data The Landing Page Sessions with Oli Gardner   Visit ContentProsPodcast.com for more insights from your favorite content marketers.