Content Pros Podcast

Hana Abaza, Head of Marketing at Shopify Plus, joins the Content Pros Podcast to discuss how business success changes the approach to content marketing.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why better quality means less content How business growth leads directly to a complete revamp of your content Why well-organized content means making it easy to navigate for external and internal audiences How a successful content marketing plan leads to spending more time with sales than marketing   Resources Hana Abaza on Twitter: @HanaAbaza Shopify Plus' Twitter and Blog Shopify Blog   Visit ContentProsPodcast.com for more insights from your favorite content marketers.