Content Pros Podcast

Anthony Kennada, VP of Marketing at Gainsight, joins the Content Pros Podcast to share how he prioritized branding with content to create a start-up positioned for success.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why launching a brand new category means pitching it without mentioning it How meeting with specialists but following your intuition leads to informed and inspired innovation Why starting a new technology platform means focusing on the human, instead of technical, element How putting the brand first when starting out leads to better retention, recruiting, and investment   Resources Anthony Kennada on Twitter: @akennada Gainsight An Unapologetic Defense of Brand Marketing for B2B Growth Pulse 2017 CategoryDev Pulse Conference 2015 Speakers Sing "Blank Space" (A Cappella)   Visit ContentProsPodcast.com for more insights from your favorite content marketers.