Content Pros Podcast

Beth Taylor, Marketing Director at the Airline Tariff Publishing Company, joins the Content Pros Podcast to dig in to what it's like to go from owning content in a large organization to building the marketing department of a small organization from the ground up.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode How internally answering tough questions about your campaign before implementation leads to more successful executive buy-in Why marketing for an intangible product means bringing it in to the physical realm How starting from scratch in an established industry leads to a thrilling and rewarding career Why successfully relaunching a marketing campaign sometimes means not waiting for permission   Resources Beth Taylor on Twitter: @BethATaylor20 Airline Tariff Publishing Company (ATPCO) IBM RemixIT Viral Clippers Beat Lenovo: Users Happen   Visit ContentProsPodcast.com for more insights from your favorite content mark