Content Pros Podcast

Tyler Lessard, Chief Marketing Officer at Vidyard, joins the Content Pros Podcast to discuss the growing importance of video as a content marketing vehicle and what it means for the industry as a whole.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why the constant bombardment of content means a shift in marketing focus from tactics to relationships How the change in opportunity and real cost of video leads to a restructuring of marketing staffing Why engaging a production agency means analyzing the purpose of a video before you begin filming How hosting your own videos leads to more insightful and accurate engagement data   Resources Tyler Lessard on Twitter: @tylerlessard Vidyard StudioNow Notch Video Arc Media Media One Creative RockBridge Media   Visit ContentProsPodcast.com for more insights from your favorite content marketers.