Content Pros Podcast

Sam Melnick, VP of Marketing at Allocadia, joins the Content Pros Podcast to discuss and define the maturity model and how it has revolutionized their approach to content marketing.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode How adhering to the maturity model leads to consistent progress towards accomplishing all your goals, both big and small Why getting the maturity model into your process means starting at the C-suite How building a foundation with the maturity model leads to a successful house of content Why successful implementation means dividing to conquer   Resources Sam Melnick on Twitter, LinkedIn, and Instagram Allocadia Kathleen Schaub at IDC Sirius Decisions   Visit ContentProsPodcast.com for more insights from your favorite content marketers.