Content Pros Podcast

Chris Moody, former host of Content Pros and current Content Marketing Lead at GE Digital, joins the Content Pros Podcast to discuss content marketing in a billion dollar industry that focuses more on sales than leads. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story In This Episode Why creating a great piece of content isn't always about trying to create a great piece of content How A/B testing in the right market can lead to billions of dollars in optimized savings Why 'winning content' doesn't mean the same thing across the marketing industry How multi-million and billion dollar industries lead to a rise in dark content marketing Resources Chris Moody on Twitter: @cnmoody GE Digital on Twitter and YouTube The State of Industry GE Reports Predix Visit ContentProsPodcast.com for more insights from your favorite content marketers.