Content Pros Podcast

David Lewis, CEO of DemandGen, joins the Content Pros Podcast to discuss how to meet your customers at the right time, with the right content, on the right platform, and what that means when it comes to shopping for MarTech.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why a client that is considering switching demand generation platforms is an opportunity, not a threat How broadening what you consider resources leads to identifying content everywhere Why mapping the buyer's journey means structuring conversations How the getting excited about shiny things leads to precarious footing for your job Why incorporating new technology into the workplace means conversationally touring your company first   Resources David Lewis on Twitter: @demandgendave DemandGen Sales Brain The 7 Food Groups of MarTech Part 1: Choosing the Right MarTech Tools For Your Demand Factory Part 2: Who's on First? What's on Second? — Setting Techn