Content Pros Podcast

Brandon Andersen, Chief Strategy Officer at Ceralytics, joins the Content Pros Podcast to share how he has developed and applied content intelligence to take the guess work out of creating successful content. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: The Business of Story   In This Episode Why taking the guess work out of content success means using content intelligence How trusting your customer advocates with content intelligence leads to more intuitive and accurate content Why ensuring relevant content means reframing the entire company culture to be customer-centric How an in-depth understanding and awareness of your customer's journey leads to content creation aligned with the funnel   Resources Brandon Andersen on Twitter: @Andersenology Ceralytics What Is Content Intelligence? Uberflip Experience #FirstTweet   Visit ContentProsPodcast.com for more insights from your favorite content marketers.