Content Pros Podcast

Travis Wright, CMO and Chief Marketing Technologist for CCP.Digital, joins the Content Pros Podcast to discuss how content plays a major role in the three major digital trends of today.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode Why successful social selling means the entire organization needs to be socially savvy How focusing on technology last leads to creating an integrated and impactful social business strategy for your organization Why creating content for stages of the funnel means focusing on buyers and customers separately How flexible content marketing means being ready to react to everything at any time Why combining technology with excellent service means developing account-based content advertising   Resources Travis Wright on Twitter: @teedubya CCP.Digital VentureBeat Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technolog