Content Pros Podcast

Jess Ostroff, Managing Editor and Executive Producer for Convince & Convert, joins the Content Pros Podcast to share her secret to building long-term brand recognition and credibility through content. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode How the evolving world of marketing leads to learning on the fly Why producing in the modern media realm means doubling as IT support How podcasting leads to a more unique and personal connection with an audience that builds your credibility and brand Why maintaining credibility means keeping a healthy amount of skepticism for new developments How content atomization leads to wider reach and greater insight into what your audience wants Why building your brand up means drilling down in content   Resources Jess Ostroff on Twitter: @jessostroff Convince & Convert Social Pros Podcast Don't Panic Management Zencastr   Visit ContentProsPodcast.com