Content Pros Podcast

Joanna Wiebe, Founder of Copy Hackers, joins the Content Pros Podcast to discuss the value of long-form, high quality content that focuses on getting a yes. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode How the push for high-quality content leads to a de-emphasis on conversions Why measuring the success of content doesn’t mean looking at shares or clicks How lengthy, in-depth content leads to holding customer attention better in a crowded marketplace Why paying for content means pop-ups, whether you like it or not. How blank pages lead to writer’s block and what to do about it   Resources Joanna Wiebe on Twitter: @copyhackers Copy Hackers The Ultimate Guide to No-Pain Copywriting (or, Every Copywriting Formula Ever) Airstory   Visit ContentProsPodcast.com for more insights from your favorite content marketers.