Content Pros Podcast

Mark Masters, Managing Director of the ID Group, joins the Content Pros Podcast to discuss how to keep content relevant through confident momentum, disruptive learning, and asking why. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story In This Episode Why developing actionable content means taking a step back and asking why first How cutting down on content leads to valuable, relevant, and consistent messaging Why being trusted means having a responsibility to create content that entertains, challenges, or teaches How being ok with being bad at something leads to confident momentum Why a noticeably absent email means your audience is ready to come on board Resources Mark Masters on Twitter: @markiemasters The ID Group Marketing Homebrew Podcast The Content Revolution Visit ContentProsPodcast.com for more insights from your favorite content marketers.