Content Pros Podcast

Amanda Nelson, Senior Manager of AppExchange Content & Community at Salesforce, joins the Content Pros Podcast to discuss her approach to customer retention through content and community building.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode How content does and does not change after a sale Why curating the best content means interviewing customers How regular internal check-ins lead to efficient and relevant content across platforms Why a meaningful response means preparing applicable content in advance   Resources Amanda Nelson on Twitter: @amandanelson Salesforce Blog, SlideShare, YouTube, and Live The Demo Jam AppExchange MarketingProfs   Visit ContentProsPodcast.com for more insights from your favorite content marketers.