Content Pros Podcast

David Fortino, Senior VP of Audience and Product at the Netline Corporation, joins the Content Pros Podcast to share his approach to achieving lead gen success with content distribution and personalization. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode Why the quality of lead gen no longer means aquiring appropriate contact information How aiming for personalization leads to gathering data that drives content that converts Why taking your content to the next level of personalization means moving beyond personas How relevant content shaped by data and client insights leads to moving your brand ahead of the competition   Resources David Fortino on Twitter: @David_Fortino NetLine Corporation Case Study: Self-Service Solution Accelerates Agency's Lead Generation Services with Content Syndication   Visit ContentProsPodcast.com for more insights from your favorite content marketers.