Content Pros Podcast

Rick Wion, Senior Director of Consumer Engagement at The Kellogg Company, joins the Content Pros Podcast from CMWorld to discuss how creating conversations with consumers inspires content, and the variety of approaches he takes to share a story. Special thanks to our sponsors:-Oracle Marketing Cloud-Uberflip: Flip the Switch-ClearVoice Convince & Convert:The Business of Story  In This EpisodeHow to manage your brand's reputation based on the quantitative research of what your audience wantsThe variety of approaches you can take to tell amazing storiesHow building brand reputation increases revenue What the key differences are in audience reach between a microsite and social media platforms  ResourcesRick Wion on Twitter: @rdublife Kellogg’s Open for Breakfast McDonalds Our Food, Your Questions5 Things I Learned Visiting a Farm   Visit ContentProsPodcast.com for more insights from your favorite content marketers.