Content Pros Podcast

Justin Levy, Director of Social Marketing at Citrix, joins the Content Pros Podcast to share how Citrix cultivates content to fill 80 blog posts per month while pushing free SEO real estate through Wikipedia.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode How an open publishing system for internal content leads to a decrease in employee advocacy and engagement Why a consistent voice for a corporate blog means maintaining consistent voices for different personas The dangers and advantages of tagging How incorporating Wikipedia management into marketing leads to a deep SEO strategy   Resources Justin Levy on Twitter: @justinlevy Citrix's Facebook, Twitter, Instagram, YouTube, Wikipedia, and Blogs   Visit ContentProsPodcast.com for more insights from your favorite content marketers.