Content Pros Podcast

Mike Stiles, Global Content Strategy Manager for IHG, joins the Content Pros Podcast to discuss the fine art of overseeing and managing content for multiple brands. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story In This Episode How juggling multiple brands can lead to content chaos Why empowering your enterprise means stepping back and acting more as a consultant than a manager How your brands can lead your content to success Why developing a solid marketing plan means investing in content Resources Mike Stiles on Twitter: @mikestiles IHG The Color of Discovery for Hotel Indigo Content Marketing Quickie Hug Your Haters Visit ContentProsPodcast.com for more insights from your favorite content marketers.