Content Pros Podcast

Jay Baer, President of Convince & Convert, joins the Content Pros Podcast to discuss converting haters into advocates, mining complaints for impactful and effective content, and the profitable power of a focused customer retention plan.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode Why thinking through to customer retention means creating content that embraces feedback How creating content solely for customer acquisition leads to a decrease in revenue Why cultivating current customers means built-in advocacy between sales and marketing The power and relevance of customer service to content creation Why the public forum of social media griping means a huge opportunity for businesses   Resources Stat of the Week: 40% of B2B revenue comes from existing customers, yet they're only spending about 2% of their budget on customer service. Jay Baer on Twitter: @jaybaer Hug Your Haters Growth Hacke