Content Pros Podcast

Brian Miske, Chief Marketing Officer at KPMG MSLP, joins the Content Pros Podcast to discuss the power of content to influence strategy, shape and extend consumer conversations, and ultimately drive market changes.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Flip the Switch ClearVoice Convince & Convert: The Business of Story   In This Episode Why success means strategically thinking of content as a filter How conversational content leads to shaping the market Why understanding your consumer's values means keeping in mind a large number of personas How understanding strategy behind the conversations leads to winning content Why marketing today means creating and extending two-way dialogue via multiple channels The communication concept of 30/3/30   Resources Stat of the Week: Despite new challenges, CEOs confident in growth through transformation Brian Miske on Twitter: @BGMiske KPMG MSLP   Visit ContentProsPodcast.com for more insights from your favorite content marketers.