Content Pros Podcast

Victor Yocco, Research Director at EY-Intuitive, joins the Content Pros Podcast to discuss how user-experience can make or break your brand's success.Special thanks to our sponsors: Oracle Marketing CloudUberflip ExperienceClearVoiceConvince & Convert:  The Business of Story In This EpisodeHow usability testing leads to more engaging and effective contentWhy communicating with your audience means taking a break from the jargonHow personas lead to a more refined, sometimes recalibrated, message and customer journeyThe three different customer values and how they work in content creation ResourcesStat of the Week: The State of Content: Expectations on the RiseVictor Yocco on Twitter and LinkedInEY-IntuitiveCrazy EggHotjarContent first. And last. Visit ContentProsPodcast.com for more insights from your favorite content marketers.