Content Pros Podcast

Yoav Schwartz, co-founder of Uberflip, joins the Content Pros Podcast to shine a light on the complexities of content marketing and unravel the misconceptions surrounding the 3 Pillars: creation, distribution, & measurement. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Experience ClearVoice Convince & Convert: The Business of Story   In This Episode Why content experience must be driven by desired marketing outcomes Why marketers need to focus on search-optimized experiences that push the consumer through the buyer journey How to take control of your destiny when it comes to displaying great content online How to use content experiences for sales enablement The biggest problem with today's perception of content marketing How to identify gaps in your content creation and distribution process   Resources Stat of the Week: 79% of B2B Marketers Are Unsuccessful at Tracking ROI The Ultimate Guide to Content Experience Grade My Stack Yoav Schwartz on Twitter: @yostar The Uberfli