Content Pros Podcast

Michael Brenner, CEO of Marketing Insider Group, joins the Content Pros Podcast to discuss how paid promotion can energize your brand's content marketing campaign and grow your audience.    Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Experience ClearVoice Convince & Convert: The Business of Story   In This Episode How the rise of ad-blockers leads to reframing the conversation around content Why a campaign mentality means focusing on short-term and hindering your content growth How effective paid advertising leads to a more efficient use of your advertising budget Why measuring the ROI of paid activity means looking more closely at your subscribers   Resources Stat of the Week: SEM is most effective paid advertising method Michael Brenner on Twitter: @BrennerMichael Marketing Insider Group The Content Formula How Intel doubled its blog traffic in less than a year Outbrain Taboola Sharethrough Zemanta   Visit ContentProsPodcast.com for more insights from your favorite content ma