Content Pros Podcast

Lauren Goldstein, VP of Strategy & Partnerships at Babcock Jenkins, joins the Content Pros Podcast to discuss content marketing designed around moving businesses forward through storytelling and teamwork.  Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Experience ClearVoice Convince & Convert: The Business of Story  In This Episode How visuals lead to fulfilling content Why great content and storytelling means keeping the business outcome front and center in your mind How marketing that is based on buyer insights and focuses on the bigger picture leads to positive ROI Why bringing content to life means having a diverse set of viewpoints on your team  Resources Stat of the Week: The Role of Visual Media in Impactful Brand Storytelling Lauren Goldstein on Twitter: @LaurenOnDemand Babcock & Jenkins Chief Optimist Magazine The New Generation of Hybrid Creatives Is Here. Is Your Agency Ready for Them?  Visit ContentProsPodcast.com for more insights from your favorite content mar