Content Pros Podcast

Dave Rigotti, Head of Marketing at Bizible, joins the Content Pros Podcast to discuss how B2B's can successfully measure and obtain positive ROI on their content through multi-touch attribution. Special thanks to our sponsors: Oracle Marketing Cloud Uberflip: Experience 2016 Convince & Convert: The Business of Story   In This Episode Why making every marketing dollar count means measuring content How educational content leads customers down the funnel Why proving ROI means content attribution How mapping your content leads to a profitable content team Why compounding returns on your marketing means owning your community   Resources Stat of the Week: There's No ROI If You Can't Count the Money Dave Rigotti on Twitter: @drigotti Bizible Why Your Sales Funnel Is Probably Upside Down   Visit ContentProsPodcast.com for more insights from your favorite content marketers.