Content Pros Podcast

Mike Templeman, Founder and CEO of Foxtail Marketing, joins the Content Pros Podcast to discuss the advantage of experience optimization and tailoring content to fit the reality of your customer's behavior.   Special thanks to our sponsors: Oracle Marketing Cloud Uberflip Convince & Convert: Business of Story   In This Episode Why a perfectly optimized keyword doesn't automatically mean a huge increase in sales How a close review of your lead sources can lead to a complete reframining of your website focus The necessary disappearance of your marketing secret sauce Why quantifying experience means following the actions of your customers How looking at bounce rate and pages per session leads to vital data for optimizing experience   Resources Stat of the Week: Google's “Mobile-Friendly” Update Could Impact Over 40% Of Fortune 500 Websites Mike Templeman on Twitter, Facebook, LinkedIn, Google+ Foxtail Marketing on Facebook, Twitter, Google+, LinkedIn, YouTube The Fox Den SEO is now 'Search Experience O