Content Pros Podcast

Dave Gerhardt, Marketing Lead at Drift.com, joins the Content Pros Podcast to discuss his revolutionary approach to marketing: killing gated content, removing lead forms, and nurturing sales outside of the traditional funnel method.   Special thanks to our sponsors: Oracle Marketing Cloud The Uberflip Experience Convince & Convert: Business of Story Podcast   In This Episode How gated content leads to lost sales from the modern consumer Why succeeding in marketing means remembering what it's like to be a consumer How simplifying metrics leads to clearer and more obtainable marketing goals Why using product qualified leads (as opposed to the standard MQLs) means more organic growth How a change in email tone and appearance can lead to more appealing content on a human level   Resources Dave Gerhardt on Twitter: @davegerhardt Drift.com Content, Shares, and Links: Insights from Analyzing 1 Million Articles OKDork.com The Huge Mistake We Had Been Making With Our Emails   Visit ContentProsPodcast.com fo